PO

PO! is a playful snack brand with a diverse range of sweet treats, from chocolate spreads and croissants to biscuits and cereals. The challenge was to create a bold, memorable identity that captures the joy of snacking and brings a sense of fun to everyday products.

I approached the project by giving the brand a personality of its own. From logo design to visual identity and packaging, I explored expressive typography, vibrant colors, and playful illustrations. Each product was designed to have its own character while remaining part of a cohesive visual family, making PO! easy to recognize and hard to overlook.